Reviving Heritage, Uniting Humanity: The Call to Host the World Traditional Games under ICTSG In a rapidly modernizing world, our roots risk being lost beneath the weight of digital convenience and fleeting global trends. But tradition — our shared cultural memory — holds the key to humanity’s spirit. Traditional Sports and Games (TSG) are not just relics of the past; they are a living legacy of identity, community, and continuity. That is why the International Council of Traditional Sports and Games (ICTSG), established under the support of UNESCO Member States, champions a global renaissance — and at the heart of this movement stands the World Traditional Games. Today, we extend a profound and urgent invitation to UNESCO and UN Member States: Apply to host the World Traditional Games — and become a steward of cultural revival, unity, and international prestige. Why Host the World Traditional Games?1. Preserve and Showcase National HeritageEvery country possesses ancient games that reflect its soul. Hosting the Games provides a once-in-a-generation opportunity to revive and present these unique practices to the world — ensuring their transmission to future generations. 2. Strengthen International Diplomacy and Cultural LeadershipBy hosting, your nation becomes a cultural bridge-builder, convening global communities in peace, understanding, and friendly competition. It enhances your diplomatic visibility and positions you as a leader in the safeguarding of intangible heritage. 3. Empower Communities and Indigenous KnowledgeThe Games celebrate the voices and traditions of indigenous peoples and rural communities, often marginalized in mainstream sport. Hosting allows you to honor, uplift, and empower these guardians of traditional wisdom. Exclusive Benefits of Hosting the World Traditional GamesGlobal Recognition & PrestigeHost nations gain international acclaim as protectors of humanity’s cultural diversity. The Games attract participation from over 100 countries and receive recognition from UNESCO-aligned institutions. Tourism and Economic DevelopmentHosting the Games stimulates cultural tourism, boosts local economies, and opens global trade opportunities in handicrafts, cultural products, and heritage experiences. Youth Engagement & Social InclusionTraditional games provide accessible and low-cost activities that engage youth, promote health, and strengthen intergenerational bonds. Hosting fosters social inclusion, especially for women, indigenous groups, and rural populations. Advancement of Sustainable Development Goals (SDGs)The Games contribute to SDGs by promoting quality education (SDG 4), health (SDG 3), gender equality (SDG 5), sustainable cities (SDG 11), and peaceful societies (SDG 16). National Branding & Cultural DiplomacyPosition your country as a global leader in culture and heritage. Through international media coverage and digital storytelling, your traditions reach millions around the globe. Post-Event LegacyHosting leaves behind a sustainable cultural legacy — including TSG festivals, school programs, local federations, and global cooperation platforms for years to come. Under the Umbrella of ICTSG: A Legacy You Can Trust With ICTSG's stewardship and UNESCO alignment, the World Traditional Games ensure: High-level organization, fairness, and cultural authenticity Support in planning, protocol, promotion, and partnerships Capacity-building for local federations and practitioners Integration with schools, communities, and ministries ICTSG guarantees a Games experience rooted in honor, respect, and cultural dignity — designed not just to impress the world, but to uplift your people. A Global Call to ActionTo all Member States of UNESCO and the United Nations: The time to act is now. The World Traditional Games are not only a celebration — they are a call to preserve, protect, and pass on what makes us human. Host the Games, and your nation will be remembered as a champion of culture, unity, and legacy. We invite national Councils of TSG, national commissions of UNESCO, Ministries of Youth, Sports, and Culture, Permanent Delegations, and civil society leaders to submit expressions of interest to host this historic event. Preserve. Promote. Play. Prosper.Host the World Traditional Games under ICTSG — and let your land become the global home of heritage.
"When a sport disappears, it is like a language no longer spoken. When we revive a game, we revive a culture."
Khalil Ahmed Khan — President, ICTSG
